I'm Shoney,
From Homelessness to Leading a Real Estate Empire
Shoney Ivens is the CEO of one of the #1 Keller Williams franchise in the state of Utah and one of the most dynamic in the country. He has guided over 300 agents to achieve $4 billion in sales over just 4 years.
About Shoney
Shoney passion lies in helping real estate professionals leverage systems and AI to build extraordinary businesses while reclaiming their time.
Shoney's journey began with early challengesâexperiencing homelessness from ages 9 to 14âwhich instilled in him a relentless drive to create a better future. At 19, mentorship changed his trajectory, introducing him to transformative principles in business and wealth-building that he now shares with others.
Before his real estate success, Shoney took an unconventional path to leadership through 7 years in door-to-door sales. This experience became the foundation for his deep understanding of human psychology and relationship-buildingâskills that continue to inform his approach to business leadership and mentorship today.
Key Accomplishments
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CEO - KW Westfield - $4 Billion Sold 2020-2024
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Former Regional Leader in the D2D Industry
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Consults 64 Six and Seven Figure Business Owners (Agents)
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Real Estate Investor with Over 20 Successful Investments
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Current Goal
Empower 100 entrepreneurs to become millionaires by scaling their businesses and strategically growing their real estate investment portfolio
THE LEVERAGE PHILOSOPHY
In Shoney's own words:
I believe that leverage is the great separator between those who build jobs and those who build businesses. While most focus on tactical advice (hire this, buy that), I approach leverage as a strategic disciplineâan ongoing system that compounds over time.
My work is built on three core principles:
1. Leverage is a Multiplication Effect, Not Just Delegation
True leverage means turning one unit of input into 10X output across multiple dimensions: business models, systems, capital, people, and technology. The power comes from combining these forms of leverage. Instead of just hiring a VA or buying an AI tool, I teach entrepreneurs to build comprehensive leverage stacks that create exponential results.
2. Leverage is Not OptionalâIt's a Competitive Advantage
High performers aren't working harderâthey're playing a different game. The people who master leverage separate themselves from the pack and win disproportionally. An entrepreneur making $1M/year isn't just "better" than someone making $100K; they've found higher-leverage activities and built systems that make their time exponentially more valuable.
3. Leverage is a Skill You Build, Not a One-Time Decision
True leverage is a lifelong skill where the best entrepreneurs constantly stack multiple forms of advantage:
- Business Model Leverage: Choosing models with inherent multiplication potential
- Systems Leverage: Creating processes that work without your constant attention
- Technology Leverage: Implementing AI and automation to eliminate busywork
- Human Leverage: Building teams that multiply your impact
- Capital Leverage: Using other people's money to accelerate growth
- Knowledge Leverage: Turning expertise into scalable assets
Each layer compounds with the others, creating an exponential effect that separates the extraordinary from the merely successful.
RESULTS THAT SPEAK VOLUMES
$4 Billion
Total real estate sales volume guided over 4 years
300+
Agents mentored and supported through Shoney's leadership
60+
Entrepreneurs personally coached to six and seven-figure incomes
20+
Successful real estate investments in his personal portfolio
10-15 Hours
Average weekly time saved by agents implementing his AI systems
MY MISSION
In Shoney's own words:
Life has been my greatest teacher, showing me both the depths of hardship and the heights of blessing. From experiencing hunger and homelessness to witnessing the transformative power of mentorship at precisely the right moments, I've learned that our trajectories can change dramatically when someone extends a hand.
My greatest legacy isn't measured in sales volume or investmentsâit's in the lives I help transform. When I look into my children's eyes, I'm reminded of the most profound lesson I want to instill in them: true fulfillment comes from serving others generously on their journey to financial freedom and a meaningful life.
My mission is to mentor 100 entrepreneurs and real estate agents to achieve millionaire statusânot just for wealth, but to empower them to make greater impact and design lives of purpose.
"Network equity is everythingâthe people you surround yourself with shape your opportunities, insights, and growth. Build the right relationships, and you'll build a life of limitless potential."
